Wholesale intelligence for independent brands

Jenro finds the retailers your brand fits.

Stop pitching stores that closed, don't fit, or already stock something just like you. The same store can be a yes for one brand and a no for another — so Jenro reads your brand and scores each retailer against you. The tool for the question you've been asking AI to answer.

Founding member pricing — first 100 brands.

Sample
Wren
Brooklyn, NY — home & fragrance
91
Fit
Score
Fragrance Density
9
Price Tier
8
Gift Index
10
Display Quality
9
Complementary Mix
8

Strong match. Carries comparable fragrance brands at your tier. Wholesale inquiry page active. Buyer skews design-led.

Built for brands on
FaireMableAnkorstoreAirgoodsCreoateShopifyEtsy
From your URL to a pitch worth sending

The tools,
step by step.

01

Point Jenro at your brand

It reads your site — price, aesthetic, what you make — and builds your profile. No forms. It reads.

02

Bring the retailers you already know

Already have stockists or a wishlist? Upload them — Jenro scores each against your brand, same as the ones it finds. Your list, scored.

03

Get retailers worth your time

Validated, open stores scored against your brand — not a category guess. Spend your pitches where you have the best shot.

04

See who they already stock

Jenro surfaces the brands it can find on their shelf — so you know if you fill a gap or duplicate something close.

05

Reach a buyer who’ll see it

Contact paths Jenro can resolve — wholesale inquiry page, the most likely inbox — plus a personalized intro email, drafted from your brand and theirs. You review, you copy, you send. We never send for you.

06

Find more like your best matches

Once Jenro scores your top retailers, it finds more stores like them — so your best-fit list keeps growing.

Curated independent retail store interior
Sample
The Gilded Nest
Portland, OR — home & fragrance
94
Fragrance Density
10
Price Tier
9
Gift Index
9
Display Quality
9
Complementary Mix
8

Strong match. Carries comparable fragrance brands at your tier. Wholesale inquiry page active. Buyer engagement signals design-led shoppers.

The product

Inside the dashboard.

Sample data — every score is generated against your brand.

jenro.co/dashboardSample
5 retailersExport · Enrich All
▾ Strong alignment (2)
The Tin LanternPeerProvidence, RI
Strong alignment
Hearth & HollowAsheville, NC
Strong alignment
▾ Good fit (2)
Marigold MercantilePortland, OR
Good fit
Driftwood & Co.Charleston, SC
Good fit
▸ Marginal fit (1)
The Tin Lantern
Providence, RI — home & fragrance
91
Fit ScoreHigh confidence
✦ AI Assessment

Strong match. Mid-tier home fragrance in your $28–38 band, with gift-driven traffic and a candle shelf that has room — two comparable brands, no dominant anchor.

Fit Breakdown
Fragrance Density
9
Price Tier
8
Gift Index
10
Display Quality
9
Complementary Mix
8
▭ What they stockOpen shelf for your category

Two comparable fragrance brands, no dominant anchor — room for one more at your tier.

Brands visible on their shelf

WicksonField Notes Co.Brass Bell
● Already stocks your peer brandsLead with a piece that complements what they carry — fill the gap, don't duplicate it.
✎ Outreach ComposerCopy draft

● Personalized using the peer brands they already stock

Subject
Candles for The Tin Lantern
Body
Hi — I'm reaching out from Ember & Oak, small-batch soy candles in the $28–38 range. I noticed The Tin Lantern already carries Wickson and Field Notes Co., so our line would sit naturally alongside what your shelf is known for. Our scents lean seasonal and gift-forward — we'd complement that range rather than duplicate it. Happy to send a line sheet and pricing, or ship a few samples if that's easier. Would either be useful?

You review and send — Jenro never sends for you.

Contact
Wholesale Inquirythetinlantern.example/wholesale
Business Emailhello@thetinlantern.example

The math no one puts on the homepage

A wholesale rep takes 10–20%. A marketplace takes 15–25%. Jenro takes a flat fee.


Reps and marketplaces both charge a cut of every order — for as long as the store keeps buying. A $100K wholesale year can cost you $15,000–$25,000, every year. Jenro does the finding and drafts the outreach for one flat monthly price, and the retailers you win are yours — no commission, no middleman, the margin stays with you.

The platforms already prove the point: the buyers you bring them, they charge 0%. Jenro just helps you bring more — to yourself.

An independent brand owner reviewing wholesale outreach at a laptop
Inside the result

Real retailers.
Scored against you.
With the shelves they stock.

Fewer retailers. The right ones for what you make.

Seven categories

Your product has a fit.
Jenro helps you find it.

A curated independent storefrontWhy Jenro exists

Built because the pitch
shouldn't be a guess.

Jenro was built out of a wholesale problem lived firsthand — running an independent brand and spending hours pitching stores that would never carry the line. Wrong price point. Wrong aesthetic. Wrong buyer entirely.

No tool existed that understood what the brand actually was. So this one was built. Jenro doesn't list stores — it reads your brand and points you toward the retailers most likely to fit it.

United States · Est. 2026

Pricing

Start free.
Scale when it works.

No contracts. Cancel anytime. Founding member rates lock in for 12 months.

Founding member offer open — first 100 brands only
Trial
Free
14 days · 5 analyses

Try the full platform on 5 retailers. First 3 contact paths revealed. Credit card required.

  • 5 retailer analyses total
  • 1 brand profile
  • First 3 contact paths revealed
  • Basic filters · view only
  • Credit card required
Get started free
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Running multiple brands or an agency? Contact us about Enterprise & Agency.